Umubare munini w'amahoteli mpuzamahanga uri kwinjira ku isoko ry'Ubushinwa

Isoko ry’amahoteli n’ubukerarugendo mu Bushinwa, ririmo kuzamuka neza, ririmo kuba ahantu hashyushye mu maso y’amahoteli mpuzamahanga, kandi amahoteli menshi mpuzamahanga arimo kwihutisha kwinjira. Dukurikije imibare ituzuye yavuye muri Liquor Finance, mu mwaka ushize, amahoteli menshi mpuzamahanga akomeye, harimo na Ihagati y'ibihugu, Marriott, HiltonAccor, Minor, na Hyatt, batanze igitekerezo cyo kongera uburyo bwo kumenyekanisha isoko ry’Ubushinwa. Hari amasosiyete mashya menshi arimo gushyirwa mu Bushinwa, akubiyemo amahoteli n’imishinga y’amazu yo guturamo, kandi ibicuruzwa byabo bikubiyemo amasosiyete y’ubucuruzi ahenze n’ay’ibicuruzwa byatoranijwe. Ubukungu bwa kabiri ku isi, iterambere rikomeye ku isoko ry’amahoteli n’ubukerarugendo, hamwe n’igipimo gito cy’amahoteli—ibintu byinshi birimo gukurura amasosiyete mpuzamahanga y’amahoteli kwinjira ku isoko. Ingaruka z’uruhererekane rw’amahoteli zitezweho guteza imbere iterambere ry’isoko ry’amahoteli mu gihugu cyanjye.

Muri iki gihe, amatsinda mpuzamahanga y’amahoteli arimo kwaguka cyane mu isoko rya Greater China, harimo no gutangiza ibirango bishya, kuvugurura ingamba, no kwihutisha iterambere ry’isoko ry’Ubushinwa. Ku ya 24 Gicurasi, Hilton Group yatangaje ko izanye ibirango bibiri byihariye mu bice bikomeye mu Bushinwa Bukuru, ari byo ikirango cy’ubuzima cya Hilton n’ikirango cy’amahoteli ahenze cyane cya Signia by Hilton. Amahoteli ya mbere azaba aherereye muri Hong Kong na Chengdu. Qian Jin, Perezida wa Hilton Group Greater China na Mongolia, yavuze ko ibirango bibiri bishya byatangiwe bizirikana amahirwe menshi n’ubushobozi bw’isoko ry’Ubushinwa, bizeye kuzana ibirango bitandukanye ahantu hakomeye nka Hong Kong na Chengdu. Birumvikana ko hoteli ya Chengdu Signia by Hilton yitezwe gutangira mu 2031. Byongeye kandi, "Liquor Management Finance" yanasohoye inkuru kuri uwo munsi igira iti: "LXR yatuye i Chengdu, ikirango cy’agaciro cya Hilton cyarangije ikibazo cya nyuma mu Bushinwa?", witondere imiterere y’itsinda mu Bushinwa. Kugeza ubu, imiterere y’ibirango by’amahoteli bya Hilton Group mu Bushinwa yariyongereye igera kuri 12. Dukurikije amakuru yatangajwe mbere, Greater China yabaye isoko rya kabiri rikomeye rya Hilton, aho amahoteli arenga 520 akorera mu bihugu birenga 170, ndetse n’amahoteli agera kuri 700 ari munsi y’ibirango 12 arimo gutegurwa.

Ku ya 24 Gicurasi kandi, Club Med yagiranye inama yo kumenyekanisha itangazamakuru ryo mu 2023, inatangaza intero nshya y’ikirango igira iti “Ubu ni ubwisanzure”. Ishyirwa mu bikorwa ry’iyi gahunda yo kuvugurura ikirango mu Bushinwa rigaragaza ko Club Med izarushaho gushimangira itumanaho n’abashyitsi bashya mu biruhuko ku mibereho, bityo abaguzi benshi b’Abashinwa bakishimira byuzuye ibiruhuko. Muri icyo gihe, muri Werurwe uyu mwaka, Club Med yashinze ibiro bishya i Chengdu, bihuza Shanghai, Beijing na Guangzhou, hagamijwe guteza imbere isoko ryo mu gace. Nanjing Xianlin Resort, iki kigo giteganya gufungura uyu mwaka, nayo izashyirwa ahagaragara nk’ahantu ho kuruhukira bwa mbere mu mijyi munsi ya Club Med. InterContinental Hotels ikomeje kugira icyizere ku isoko ry’Abashinwa. Mu nama y’abayobozi ba InterContinental Hotels Group Greater China 2023 yabaye ku ya 25 Gicurasi, Zhou Zhuoling, Umuyobozi Mukuru wa InterContinental Hotels Group Greater China, yavuze ko isoko ry’Abashinwa ari moteri y’ingenzi y’iterambere rya InterContinental Hotels Group kandi ko rifite ubushobozi bwinshi bwo gukura kw’isoko. , amahirwe y’iterambere ari mu kuzamuka. Kugeza ubu, InterContinental Hotels Group imaze gushyira mu Bushinwa ibirango byayo 12, bikubiyemo ubucuruzi bw’ibicuruzwa by’akataraboneka, ubucuruzi bw’ibicuruzwa byo mu rwego rwo hejuru n’ubw’ubuziranenge, hamwe n’ibicuruzwa bikorerwa mu mijyi irenga 200. Umubare wose w’amahoteli yafunguwe kandi arimo kubakwa mu Bushinwa urenga 1.000. Niba igihe cyongerewe, hazabaho andi matsinda mpuzamahanga y’amahoteli kuri uru rutonde. Mu imurikagurisha ry’abaguzi ry’uyu mwaka, Perezida akaba n’umuyobozi mukuru wa Accor Group Sebastian Bazin yahishuye mu kiganiro n’itangazamakuru ko Ubushinwa ari isoko rikura cyane ku isi kandi ko Accor izakomeza kwagura ubucuruzi bwayo mu Bushinwa.