Isesengura ry'ibikenewe na Raporo y'isoko ry'inganda z'amahoteli muri Amerika: Icyerekezo n'ibiteganijwe muri 2025

I. Incamake
Nyuma yo guhura n’ingaruka zikomeye z’icyorezo cya COVID-19, inganda z’amahoteli zo muri Amerika zirimo gukira buhoro buhoro kandi zigaragaza umuvuduko ukomeye w’iterambere. Kubera ko ubukungu bw’isi bugenda buzamuka ndetse n’ubwiyongere bw’ibyifuzo by’abaguzi mu ngendo, inganda z’amahoteli zo muri Amerika zizinjirira mu bihe bishya by’amahirwe mu 2025. Ubushake bw’inganda z’amahoteli buzagira ingaruka ku bintu byinshi, birimo impinduka ku isoko ry’ubukerarugendo, iterambere mu ikoranabuhanga, impinduka mu bukene bw’abaguzi, n’iterambere rirambye mu bidukikije. Iyi raporo izasesengura byimbitse impinduka mu bukene, imiterere y’isoko n’amahirwe y’inganda mu nganda z’amahoteli zo muri Amerika mu 2025 kugira ngo ifashe abacuruza ibikoresho by’amahoteli, abashoramari n’abakora mu nganda gusobanukirwa uko isoko rihagaze.
II. Uko Isoko ry'Inganda z'Amahoteli muri Amerika rihagaze ubu
1. Kuzahura kw'Isoko no Gutera Imbere
Mu 2023 na 2024, icyifuzo cy’inganda z’amahoteli zo muri Amerika cyaragarutse buhoro buhoro, kandi iterambere ry’ubukerarugendo n’ingendo z’ubucuruzi byatumye isoko rizamuka. Nk’uko raporo yatanzwe n’ishyirahamwe ry’amahoteli n’amacumbi y’Abanyamerika (AHLA) ibigaragaza, biteganijwe ko amafaranga yinjira mu nganda z’amahoteli zo muri Amerika azagaruka ku rwego rwa mbere y’icyorezo mu 2024, cyangwa akayarenza. Mu 2025, icyifuzo cy’amahoteli kizakomeza kwiyongera uko ba mukerarugendo mpuzamahanga bagaruka, ubukerarugendo bw’imbere mu gihugu burushaho kwiyongera, kandi hakavuka uburyo bushya bw’ubukerarugendo.
Igipimo cy’izamuka ry’ibikenewe mu 2025: Nk’uko bigaragazwa na STR (US Hotel Research), mu 2025, igipimo cy’abakorera mu nganda z’amahoteli zo muri Amerika kizakomeza kwiyongera, aho impuzandengo y’izamuka ry’umwaka rizaba hagati ya 4% na 5%.
Itandukaniro mu turere muri Leta Zunze Ubumwe za Amerika: Umuvuduko wo kuzamuka kw'ubukene bw'amahoteli mu turere dutandukanye uratandukanye. Ubwiyongere bw'ubukene mu mijyi minini nka New York, Los Angeles na Miami burahamye, mu gihe imijyi imwe n'imwe mito n'iciriritse n'ahantu ho kuruhukira byagaragaje iterambere ryihuse.
2. Impinduka mu miterere y'ubukerarugendo
Ubukerarugendo bw'imyidagaduro bwa mbere: Ubukerarugendo bwo mu gihugu imbere muri Leta Zunze Ubumwe za Amerika burakomeye, kandi ubukerarugendo bw'imyidagaduro bwabaye imbaraga zikomeye zituma icyifuzo cy'amahoteli kiyongera. Cyane cyane mu cyiciro cya "ubukerarugendo bwo kwihorera" nyuma y'icyorezo, abaguzi bakunda amahoteli yo mu biruhuko, amahoteli y'amaduka n'amahoteli yo mu biruhuko. Bitewe no kugabanya buhoro buhoro amategeko agenga ingendo, ba mukerarugendo mpuzamahanga bazagaruka buhoro buhoro muri 2025, cyane cyane abaturutse i Burayi na Amerika y'Epfo.
Ingendo z'ubucuruzi zarakomeje kwiyongera: Nubwo ingendo z'ubucuruzi zagizweho ingaruka zikomeye mu gihe cy'icyorezo, zagiye ziyongera buhoro buhoro uko icyorezo cyagendaga gigabanuka ndetse n'ibikorwa by'ibigo bikongera gusubukurwa. Cyane cyane mu isoko rigezweho no mu bukerarugendo bw'inama, hazabaho iterambere runaka muri 2025.
Gucumbika igihe kirekire no gucumbika mu buryo butandukanye: Bitewe n'uko abantu benshi bakunda gukorera mu biro bitandukanye kandi bikagira ingaruka ku buzima bwabo, icyifuzo cy'amahoteli acumbikamo igihe kirekire n'amazu yo kuruhukiramo cyariyongereye cyane. Abagenzi benshi b'ubucuruzi bahitamo kuhamara igihe kirekire, cyane cyane mu mijyi minini no mu mahoteli yo mu rwego rwo hejuru.
III. Ibyerekezo by'ingenzi mu ikenerwa ry'amahoteli muri 2025
1. Kurengera ibidukikije no kubibungabunga
Uko abaguzi barushaho kwita ku kurengera ibidukikije no ku bidukikije, inganda z'amahoteli nazo zirimo gufata ingamba zo kurengera ibidukikije. Muri 2025, amahoteli yo muri Amerika azibanda cyane ku ikoreshwa ry'ibyemezo by'ibidukikije, ikoranabuhanga rizigama ingufu n'ibikoresho byo mu nzu birambye. Yaba amahoteli y'akataraboneka, amahoteli y'akataraboneka, cyangwa amahoteli y'ubukungu, amahoteli menshi arimo gukurikiza amahame y'inyubako zirinda ibidukikije, ateza imbere imiterere y'ibidukikije kandi akagura ibikoresho by'icyatsi kibisi.
Icyemezo cy’ibidukikije n’igishushanyo mbonera cyo kuzigama ingufu: Amahoteli menshi arimo kunoza imikorere yayo mu bidukikije binyuze mu cyemezo cya LEED, amahame y’inyubako zirinda ibidukikije n’ikoranabuhanga ryo kuzigama ingufu. Biteganijwe ko umubare w’amahoteli arinda ibidukikije uziyongera cyane mu 2025.
Ubwiyongere bw'ubukene bw'ibikoresho byo mu nzu bitangiza ibidukikije: Ubukene bw'ibikoresho byo mu nzu bitangiza ibidukikije mu mahoteli bwariyongereye, harimo ikoreshwa ry'ibikoresho bishobora kongera gukoreshwa, irangi ritari uburozi, ibikoresho bidakoresha ingufu nke, nibindi. Cyane cyane mu mahoteli n'amahoteli akomeye, ibikoresho by'icyatsi kibisi n'imitako birimo kugenda birushaho kuba iby'ingenzi mu kugurisha kugira ngo bikurure abaguzi.
2. Ubutasi n'Ikoranabuhanga
Amahoteli y’ubwenge arimo kuba ikintu cy’ingenzi mu nganda z’amahoteli zo muri Amerika, cyane cyane mu mahoteli manini n’amahoteli, aho porogaramu z’ikoranabuhanga n’iz’ubwenge zirimo kuba urufunguzo rwo kunoza ubunararibonye bw’abakiriya no kunoza imikorere yabo.
Ibyumba by’abashyitsi bigezweho n’ikoranabuhanga rigezweho: Muri 2025, ibyumba by’abashyitsi bigezweho bizarushaho gukundwa, harimo kugenzura amatara, icyuma gikonjesha n’amarido binyuze mu bufasha bw’amajwi, ingufuri z’inzugi zigezweho, uburyo bwo kwinjira no gusohoka bwikora, nibindi bizaba ibintu bisanzwe.
Kwikorera no gukoresha serivisi zidafite aho zihuriye n’abantu: Nyuma y’icyorezo, serivisi zidafite aho zihuriye n’abantu zabaye amahitamo ya mbere ku bakoresha. Gukundwa kwa sisitemu zo kwiyandikisha, kwiyandikisha no kugenzura ibyumba by’abaguzi bihuye n’ibyo abaguzi bakeneye kugira ngo babone serivisi zihuse, zitekanye kandi zinoze.
Uburambe bw’ukuri n’uburambe bwo kuri interineti: Kugira ngo hongerwe uburambe bw’abashyitsi, amahoteli menshi azakoresha ikoranabuhanga rya virtual reality (VR) n’ikoranabuhanga rya augmented reality (AR) kugira ngo atange amakuru y’ingendo n’amahoteli, kandi iryo koranabuhanga rishobora no kugaragara mu myidagaduro n’ibirori by’inama muri hoteli.
3. Ikirango cya hoteli n'uburambe bwihariye
Ubushake bw'abaguzi bwo kugira uburambe bwihariye kandi bwihariye buri kwiyongera, cyane cyane mu rubyiruko, aho icyifuzo cyo guhindura no gushyira ikirango mu buryo busanzwe kigenda kigaragara. Mu gihe batanga serivisi zisanzwe, amahoteli yita cyane ku guhanga uburambe bwihariye n'ubw'aho hantu.
Igishushanyo cyihariye n'uburyo bwihariye bwo guhindura ibintu: Amahoteli ya butike, amahoteli y'igishushanyo mbonera n'amahoteli yihariye arimo arakundwa cyane ku isoko rya Amerika. Amahoteli menshi yongera uburambe bw'abaguzi binyuze mu gushushanya inyubako zidasanzwe, ibikoresho byihariye no guhuza ibintu by'umuco byo mu gace.
Serivisi zihariye ku mahoteli y’akataraboneka: Amahoteli y’akataraboneka azakomeza gutanga serivisi zihariye kugira ngo abashyitsi bahabwe ibyo bakeneye kugira ngo bagire ubuzima bwiza, bagire ihumure kandi bagire uburambe bwihariye. Urugero, ibikoresho bya hoteli byihariye, serivisi z’abahereza ibyokurya ku giti cyabo n’imyidagaduro yihariye byose ni uburyo bw’ingenzi ku mahoteli y’akataraboneka kugira ngo akurure abakiriya bafite agaciro gakomeye.
4. Iterambere ry'ubukungu n'amahoteli yo mu rwego rwo hagati
Hamwe n’impinduka mu ngengo y’imari y’abaguzi no kwiyongera k’ubwiyongere bw’abashaka “agaciro k’amafaranga”, icyifuzo cy’amahoteli y’ubukungu n’ay’amacumbi yo hagati kiziyongera muri 2025. Cyane cyane mu mijyi yo mu cyiciro cya kabiri n’uturere tuzwi cyane twa ba mukerarugendo muri Leta Zunze Ubumwe za Amerika, abaguzi bita cyane ku biciro bihendutse n’uburambe bwo kuraramo bwiza.
Amahoteli yo mu ntera iri hagati n'amahoteli acumbika igihe kirekire: Ubusabe bw'amahoteli yo mu ntera iri hagati n'amahoteli acumbika igihe kirekire bwariyongereye, cyane cyane mu miryango ikiri mito, abagenzi bamara igihe kirekire n'abakerarugendo bakora akazi katoroshye. Amahoteli nk'ayo asanzwe atanga ibiciro biri hasi n'amacumbi meza, kandi ni igice cy'ingenzi cy'isoko.
IV. Icyerekezo cy'ejo hazaza n'imbogamizi
1. Ibyiza by'isoko
Iterambere rikomeye ry’ibikenewe: Biteganijwe ko mu 2025, hamwe n’izamuka ry’ubukerarugendo bw’imbere mu gihugu no mu mahanga ndetse n’ubwiyongere bw’ibikenewe n’abaguzi, inganda z’amahoteli zo muri Amerika zizazana iterambere rirambye. Cyane cyane mu bijyanye n’amahoteli meza, amahoteli manini n’amahoteli yo mu bwoko bwa “butique”, ibikenewe mu mahoteli bizakomeza kwiyongera.
Impinduka mu by'ikoranabuhanga n'ubwubatsi bw'ubwenge: Impinduka mu by'ikoranabuhanga mu mahoteli zizaba ikintu gishimishije mu nganda, cyane cyane ko ibikorwa by'ikoranabuhanga bikwirakwizwa no guteza imbere serivisi zikoresha ikoranabuhanga, ibi bikazarushaho kunoza ubunararibonye bw'abakiriya.
2. Imbogamizi
Ibura ry'Abakozi: Nubwo umubare w'abakeneye amahoteli wazamutse, inganda z'amahoteli zo muri Amerika zihanganye n'ibura ry'abakozi, cyane cyane mu myanya y'imbere mu nzego za serivisi. Abakora amahoteli bagomba guhindura ingamba zabo z'imikorere kugira ngo bahangane n'iki kibazo.
Igitutu cy'Ibiciro: Bitewe n'ubwiyongere bw'ibiciro by'ibikoresho n'abakozi, cyane cyane ishoramari mu nyubako zirinda ibidukikije n'ibikoresho by'ubwenge, amahoteli azahura n'igitutu gikomeye cy'ibiciro mu gikorwa cyo gukora. Uburyo bwo kuringaniza ibiciro n'ubwiza bizaba ikibazo cy'ingenzi mu gihe kizaza.
Umwanzuro
Inganda z'amahoteli zo muri Amerika zizagaragaza imiterere yo kuzamuka kw'ibikenewe, gukwirakwiza isoko no guhanga udushya mu ikoranabuhanga muri 2025. Kuva ku mpinduka mu byifuzo by'abaguzi ku bijyanye n'uburambe bwo kuraramo bwiza kugeza ku ntambwe z'inganda zo kurengera ibidukikije n'ubuhanga, inganda z'amahoteli ziri kugenda zigana mu cyerekezo cyihariye, ikoranabuhanga kandi kidahumanya ibidukikije. Ku batanga ibikoresho byo mu mahoteli, gusobanukirwa iyi miterere no gutanga ibicuruzwa bihuye n'ibikenewe ku isoko bizabahesha amahirwe menshi mu irushanwa ry'ejo hazaza.