I. Incamake
Nyuma yo guhura n’ingaruka zikomeye z’icyorezo cya COVID-19, inganda z’amahoteri yo muri Amerika ziragenda ziyongera buhoro buhoro kandi zigaragaza imbaraga zikomeye zo gukura. Hamwe n’iterambere ry’ubukungu bw’isi ndetse n’ikigereranyo cy’ingendo z’abaguzi, inganda z’amahoteri yo muri Amerika zizinjira mu bihe bishya by’amahirwe mu 2025.Isabwa ry’inganda z’amahoteri rizagira ingaruka ku bintu byinshi, birimo impinduka ku isoko ry’ubukerarugendo, iterambere ry’ikoranabuhanga, impinduka zikenewe ku baguzi, hamwe n’ibidukikije ndetse n’iterambere rirambye. Iyi raporo izasesengura byimazeyo impinduka zisabwa, imbaraga z’isoko n’iterambere ry’inganda mu nganda z’amahoteri yo muri Amerika mu 2025 kugira ngo ifashe abatanga ibikoresho byo mu mahoteri, abashoramari n’abakora imyitozo kumenya isoko ry’isoko.
II. Imiterere yubu Isoko ryinganda zo muri Amerika
1. Kugarura isoko no gukura
Mu 2023 na 2024, icyifuzo cy’inganda z’amahoteri yo muri Amerika cyagiye kigaruka buhoro buhoro, kandi ubwiyongere bw’ubukerarugendo n’ingendo z’ubucuruzi bwatumye isoko ryiyongera. Raporo y’ishyirahamwe ry’abanyamerika n’amazu yo muri Amerika (AHLA) ivuga ko amafaranga y’umwaka yinjira mu nganda z’amahoteri yo muri Amerika biteganijwe ko azagaruka ku rwego rw’icyorezo cy’icyorezo mu 2024, cyangwa akarenga. Muri 2025, amahoteri azakomeza kwiyongera uko ba mukerarugendo mpuzamahanga bagarutse, ubukerarugendo bwo mu gihugu bukomeza kwiyongera, kandi hagaragara uburyo bushya bw’ubukerarugendo.
Iterambere ry’iterambere risabwa mu 2025: Dukurikije STR (Ubushakashatsi bw’amahoteri yo muri Amerika), mu 2025, umubare w’abatuye mu nganda z’amahoteri yo muri Amerika uzarushaho kuzamuka, aho izamuka ry’umwaka ryiyongera hafi 4% -5%.
Itandukaniro ryakarere muri Reta zunzubumwe zamerika: Umuvuduko wo kugarura ibyifuzo bya hoteri mubice bitandukanye biratandukanye. Ubwiyongere bukenewe mu mijyi minini nka New York, Los Angeles na Miami burahagaze neza, mu gihe imigi mito n'iciriritse hamwe na resitora byagaragaje iterambere ryihuse.
2. Impinduka muburyo bwubukerarugendo
Ubukerarugendo bwo kwidagadura ubanza: Ingendo zo mu gihugu zikenewe muri Amerika zirakomeye, kandi ubukerarugendo bwo kwidagadura bwabaye imbaraga nyamukuru zitera amahoteri kwiyongera. By'umwihariko mu cyiciro cya "ubukerarugendo bwo kwihorera" nyuma y'icyorezo, abaguzi bakunda amahoteri ya resitora, amahoteri ya butike na resitora. Kubera kuruhuka buhoro buhoro kubuza ingendo, ba mukerarugendo mpuzamahanga bazagaruka buhoro buhoro mu 2025, cyane cyane abo mu Burayi no muri Amerika y'Epfo.
Ingendo zubucuruzi ziratangira: Nubwo ingendo zubucuruzi zagize ingaruka zikomeye mugihe cyicyorezo, zagiye ziyongera buhoro buhoro uko icyorezo cyoroha nibikorwa byibigo bikomeza. Cyane cyane ku isoko ryohejuru no mu bukerarugendo bw'inama, hazabaho iterambere runaka muri 2025.
Kumara igihe kirekire kandi bivanze nuburaro bukenewe: Bitewe no gukundwa nakazi ka kure hamwe nu biro byoroshye, icyifuzo cyamahoteri yamara igihe kinini nuburaro bwibiruhuko cyiyongereye vuba. Abagenzi benshi kandi benshi mubucuruzi bahitamo kuguma kumwanya muremure, cyane cyane mumijyi minini na resitora yohejuru.
III. Inzira nyamukuru mubisabwa muri hoteri muri 2025
1. Kurengera ibidukikije no kuramba
Mugihe abaguzi bitondera cyane kurengera ibidukikije no kuramba, inganda zamahoteri nazo zifata ingamba zo kurengera ibidukikije. Mu 2025, amahoteri y'Abanyamerika azita cyane ku gukoresha ibyemezo by’ibidukikije, ikoranabuhanga rizigama ingufu n’ibikoresho birambye. Yaba amahoteri meza, amahoteri ya butike, cyangwa amahoteri yubukungu, amahoteri menshi kandi menshi arimo gufata ibyemezo byubaka icyatsi, biteza imbere ibidukikije bitangiza ibidukikije no kugura ibikoresho byatsi.
Icyemezo kibisi hamwe nigishushanyo mbonera cyo kuzigama: Amahoteri menshi kandi menshi arimo kunoza imikorere y’ibidukikije binyuze mu cyemezo cya LEED, ibipimo byubaka icyatsi n’ikoranabuhanga rizigama ingufu. Biteganijwe ko umubare wamahoteri yicyatsi uziyongera muri 2025.
Kwiyongera kw'ibikoresho byo mu bidukikije byangiza ibidukikije: Ibikenerwa mu bikoresho bitangiza ibidukikije muri hoteri byiyongereye, harimo gukoresha ibikoresho bishobora kuvugururwa, ibifuniko bidafite uburozi, ibikoresho bikoresha ingufu nkeya, n'ibindi.
2. Ubwenge na Digitalisation
Amahoteri yubwenge arimo kuba inzira yingenzi mubikorwa byamahoteri yo muri Amerika, cyane cyane mumahoteri manini na resitora, aho porogaramu zikoresha imibare nubwenge ziba urufunguzo rwo kuzamura uburambe bwabakiriya no gukora neza.
Ibyumba byabashyitsi byubwenge no guhuza ikoranabuhanga: Muri 2025, ibyumba byabashyitsi byubwenge bizamenyekana cyane, harimo kugenzura amatara, guhumeka ikirere hamwe nudido hifashishijwe abafasha amajwi, gufunga umuryango wubwenge, kugenzura byikora no kugenzura ibintu, nibindi bizahinduka inzira nyamukuru.
Kwikorera wenyine hamwe nubunararibonye butagira aho buhurira: Nyuma yicyorezo, serivise itabonetse yabaye ihitamo ryambere kubakoresha. Kuba abantu benshi bafite ubwenge bwo kwikorera-serivisi, kwisuzumisha no kugenzura ibyumba byujuje ibyifuzo by’abaguzi kuri serivisi zihuse, zifite umutekano kandi zinoze.
Ibintu byongerewe ubumenyi hamwe nubunararibonye: Kugirango hongerwe uburambe bwabashyitsi, amahoteri menshi azakoresha ukuri kwukuri (VR) hamwe n’ikoranabuhanga ryongerewe ukuri (AR) kugirango atange ingendo zingendo hamwe namakuru ya hoteri, kandi ubwo buryo bwikoranabuhanga bushobora no kugaragara mubyimyidagaduro no mubiterane muri hoteri.
3. Ikirango cya hoteri nuburambe bwihariye
Abaguzi bakeneye ubunararibonye bwihariye kandi bwihariye buragenda bwiyongera, cyane cyane mu rubyiruko rwaruka, aho usanga ibyifuzo byo kwimenyekanisha no kuranga bigenda bigaragara cyane. Mugihe utanga serivisi zisanzwe, amahoteri yitondera cyane gushiraho uburambe bwihariye kandi bwaho.
Igishushanyo cyihariye no kugena ibintu byihariye: Amahoteri ya Boutique, amahoteri yubushakashatsi hamwe na hoteri yihariye bigenda byamamara ku isoko ry’Amerika. Amahoteri menshi azamura ubunararibonye bwabaguzi binyuze muburyo bwihariye bwububiko, ibikoresho byabugenewe no guhuza ibintu byumuco waho.
Serivise yihariye ya hoteri nziza: Amahoteri yo murwego rwohejuru azakomeza gutanga serivise yihariye kugirango abashyitsi bakeneye ibyo bakeneye, byiza kandi bafite uburambe bwihariye. Kurugero, ibikoresho bya hoteri byabigenewe, serivisi za butler zigenga hamwe n’imyidagaduro yihariye ni uburyo bwingenzi bwamahoteri meza yo gukurura abakiriya-bafite agaciro-keza.
4. Iterambere ry'ubukungu n'amahoteri yo hagati
Hamwe no guhindura ingengo y’imari y’abaguzi no kwiyongera kw '“agaciro k’amafaranga”, icyifuzo cy’ubukungu n’amahoteri yo hagati kiziyongera mu 2025. By'umwihariko mu mijyi yo mu cyiciro cya kabiri ndetse n’ahantu nyaburanga hazwi cyane muri Amerika, abaguzi bitondera cyane ibiciro bihendutse ndetse n’uburambe bwo mu rwego rwo hejuru.
Amahoteri yo hagati hamwe na hoteri yamara igihe kirekire: Isabwa ryamahoteri yo hagati na hoteri yamara igihe kinini ryiyongereye cyane cyane mumiryango ikiri muto, ingenzi zigihe kirekire na ba mukerarugendo bakora. Amahoteri nkaya ubusanzwe atanga ibiciro byiza nuburaro bwiza, kandi nigice cyingenzi cyisoko.
IV. Ibizaza hamwe n'ibibazo
1. Ibiteganijwe ku isoko
Ubwiyongere bukomeye busabwa: Biteganijwe ko mu 2025, hamwe n’ubukerarugendo bw’imbere mu gihugu ndetse n’amahanga ndetse no gutandukanya ibyifuzo by’abaguzi, inganda z’amahoteri yo muri Amerika zizatangira iterambere rihamye. Cyane cyane mubijyanye namahoteri meza, amahoteri ya butike na resitora, ibyifuzo bya hoteri biziyongera.
Guhindura Digital hamwe nubwubatsi bwubwenge: Guhindura hoteri ya hoteri bizahinduka inganda, cyane cyane kumenyekanisha ibikoresho byubwenge no guteza imbere serivisi zikoresha, bizarushaho kunoza uburambe bwabakiriya.
2. Ingorane
Ibura ry'umurimo: N'ubwo hoteri yagaruwe, inganda z’amahoteri yo muri Amerika zirahura n’ibura ry’umurimo, cyane cyane mu myanya ya serivisi. Abakora amahoteri bakeneye guhindura ingamba zabo kugirango bakemure iki kibazo.
Umuvuduko wibiciro: Hamwe niyongera ryibiciro byakazi nakazi, cyane cyane ishoramari mumazu yicyatsi nibikoresho byubwenge, amahoteri azahura nigitutu kinini cyibikorwa. Uburyo bwo kuringaniza ibiciro nubuziranenge bizaba ikibazo cyingenzi mugihe kizaza.
Umwanzuro
Inganda z’amahoteri yo muri Amerika zizerekana ikibazo cyo gukira kwinshi, gutandukanya isoko no guhanga udushya mu ikoranabuhanga mu 2025. Kuva ku mpinduka zikenerwa n’abaguzi ku bunararibonye bw’amacumbi meza kugeza ku nganda zo kurengera ibidukikije n’ubwenge, inganda z’amahoteri zigenda zigana ku cyerekezo cyihariye, ikoranabuhanga n’icyatsi. Kubatanga ibikoresho byo muri hoteri, gusobanukirwa niki cyerekezo no gutanga ibicuruzwa byujuje ibisabwa ku isoko bizabatsindira amahirwe menshi mumarushanwa azaza.
Igihe cyo kohereza: Mutarama-09-2025
