Ubuyobozi bw'Imari mu by'Amahoteli: Impamvu ushaka gukoresha iteganyagihe rihoraho – Byanditswe na David Lund

Guteganya ibintu byose nta gishya kirimo ariko ngomba kugaragaza ko amahoteli menshi atabikoresha, kandi koko ni ko bikwiye kubikora. Ni igikoresho cy'ingirakamaro cyane gifite agaciro ka zahabu. Ibyo bivuzwe, ntabwo gipima cyane ariko iyo utangiye kugikoresha ni igikoresho cy'ingenzi ugomba kugira buri kwezi, kandi ingaruka zacyo n'akamaro kacyo bikunze kwiyongera mu mezi make ya nyuma y'umwaka. Kimwe n'inkuru iri mu ibanga ryiza, ishobora guhinduka mu buryo butunguranye ikabyara iherezo ritunguranye.

Kugira ngo dutangire tugomba gusobanura uburyo dukora iteganyagihe rihoraho no kwerekana uburyo bwiza bwo kurishyiraho. Hanyuma, turashaka gusobanukirwa uburyo dutangaza ibyavuyemo, hanyuma tugashaka kureba uko twabikoresha mu guhindura icyerekezo cy'imari, bikaduha amahirwe yo kongera gukora imibare yacu.

Mu ntangiriro hagomba kubaho ingengo y'imari. Tudafite ingengo y'imari ntabwo dushobora kugira iteganyagihe rihoraho. Ingengo y'imari irambuye y'amezi 12 ya hoteli ikusanyirizwa hamwe n'abayobozi b'amashami, ihuzwa n'umuyobozi w'imari, kandi yemejwe n'ikirango n'umutungo. Ibyo bisa nkaho byoroshye ariko ntabwo byoroshye. Soma blog iri ku ruhande rw'inyuma ivuga impamvu bifata "igihe kirekire" kugira ngo habeho ingengo y'imari hano.

Iyo ingengo y'imari imaze kwemezwa, iba ifunze burundu kandi nta zindi mpinduka zemerewe. Iguma uko iri iteka ryose, hafi nk'inyoni y'amabara yo mu gihe cy'urubura yibagiranye kera cyane, ntabwo izahinduka. Icyo ni cyo gice cy'iteganyagihe rihoraho. Iyo tugeze mu mwaka mushya cyangwa mu mpera z'Ukuboza bitewe na gahunda y'ikirango cyawe, uzajya uteganya ko Mutarama, Gashyantare na Werurwe bizaba.

Ishingiro ry'iteganyagihe ry'iminsi 30, 60 na 90 ni ingengo y'imari, ariko ubu tubona imiterere imbere yacu neza kurusha uko twabibonaga igihe twandikaga ingengo y'imari, urugero, muri Kanama/Nzeri. Ubu tubona ibyumba biri ku rutonde rw'ibitabo, umuvuduko, amatsinda, kandi inshingano dufite ni uguteganya buri kwezi uko dushoboye kose mu gihe ingengo y'imari ikoreshwa mu kugereranya. Nanone twiteguye kubona amezi amwe y'umwaka ushize nk'igereranya rifite akamaro.

Dore urugero rw'uburyo dukoresha iteganyagihe rikomeje. Reka tuvuge ko twateganyije ingengo y'imari ya REVPAR muri Mutarama ya $150, 140 Gashyantare na 165 Werurwe. Iteganyagihe riheruka ritwereka ko turi hafi gato ariko tugasubira inyuma. REVPAR muri Mutarama ya $130, 125 Gashyantare na 170 Werurwe. Ni ibintu bivanze ugereranyije n'ingengo y'imari, ariko biragaragara ko turi inyuma mu muvuduko kandi ishusho y'amafaranga yinjira ntabwo ari nziza. None se, ubu twakora iki?

Ubu turahindukira maze umukino uhinduka uva ku nyungu zinjira ujya ku rwego rw’igihugu. Ni iki twakora kugira ngo tugabanye inyungu iyo ari yo yose yatakaye mu gihembwe cya mbere ukurikije igabanuka ry’amafaranga twinjije ugereranije n’ingengo y’imari? Ni iki twakwimura, gutinza, kugabanya, gukuraho mu mikorere yacu iyo bigeze ku mishahara n’amafaranga yakoreshejwe muri Q1 byadufasha kugabanya igihombo tutishe umurwayi? Icyo gice cya nyuma ni ingenzi cyane. Tugomba kumenya birambuye icyo twajugunya ubwato burohama butaraturika mu maso.

Iyo ni yo shusho dushaka gukora no gucunga. Ni gute twakomeza gushyira ibintu hamwe uko bishoboka kose ku murongo w'ibanze nubwo umurongo w'ibanze utagenda neza nk'uko twari twabiteganyije mu ngengo y'imari. Buri kwezi dukurikirana kandi tugahindura uko dukoresha amafaranga uko bishoboka kose. Muri iki gihe, turashaka kuva muri Q1 dufite ubwinshi bw'ingufu zacu. Iyo ni yo nteruro ikomeje gukorwa.

Buri kwezi twavugururaga ifoto y'iminsi 30, 60 na 90 ikurikira, kandi icyarimwe, dusubiza inyuma "amezi nyayo" kugira ngo turusheho kubona intego nyamukuru - gahunda y'imari y'umwaka iteganyijwe mu ngengo y'imari.

Reka dukoreshe iteganyagihe rya Mata nk'urugero rukurikira. Ubu dufite ibya Mutarama, Gashyantare na Werurwe! Ubu mbona imibare ya YTD yo muri Werurwe kandi turi inyuma mu byunguka n'ingengo y'imari ya GOP, hamwe n'iteganyagihe rya nyuma ry'amezi 3 ari imbere ndetse n'imibare yagenwe mu mezi 6 ashize. Muri iki gihe cyose ndimo ndeba igihembo - impera z'umwaka. Iteganyagihe rya Mata na Gicurasi rirakomeye ariko Kamena ni rike, kandi impeshyi iracyari kure cyane ku buryo ntashobora kwishima cyane. Mfata imibare yanjye ya nyuma yateganijwe ya Mata na Gicurasi, kandi mbona aho nakwishyura intege nke zimwe na zimwe z'igihembwe cya mbere. Nanone mfite intego kuri Kamena, icyo twafunga n'ingano ikwiye kugira ngo tubashe kurangiza igice cya mbere cy'umwaka mu gihe cyagenwe cyangwa hafi cyane y'igihe cyagenwe.

Buri kwezi dushyira mu bikorwa ukwezi kumwe kandi tukandika iteganyagihe ryacu. Iyi ni yo nzira dukurikiza mu mwaka wose.

Reka dukoreshe iteganyagihe rya Nzeri nk'urugero rukurikira. Ubu mfite ibyavuye mu irushanwa rya YTD Kanama kandi ishusho y'uko Nzeri izagenda imeze ni nziza, ariko Ukwakira cyane cyane Ugushyingo turi inyuma cyane cyane bitewe n'umuvuduko w'amatsinda. Aha niho nshaka gukusanya ingabo. Ingengo y'imari yacu ya Guverinoma kuva ku ya 31 Kanama iri hafi cyane. Sinshaka gutsindwa uyu mukino mu mezi 4 ashize y'umwaka. Nkora ibishoboka byose hamwe n'amatsinda yanjye acunga ubucuruzi n'amafaranga. Tugomba gushyira ku isoko ibintu byihariye kugira ngo dusubize ishusho y'amatsinda yoroshye. Tugomba kwemeza ko intego yacu y'igihe gito ishyizwe imbere. Ni iki twakora kugira ngo twongere inyungu kandi tugabanye amafaranga akoreshwa?

Ntabwo ari ubumenyi buhanitse, ahubwo ni uburyo ducunga ingengo y'imari. Dukoresha iteganyagihe kugira ngo dukomeze kuba hafi y'ingengo y'imari yagenwe mu mpera z'umwaka uko bishoboka kose. Igihe twari inyuma, twikubye kabiri ibitekerezo ku micungire y'amafaranga n'ibyinjira. Igihe twari imbere twibanda ku kongera umusaruro w'amafaranga yinjira.

Buri kwezi kugeza mu kwezi k'Ukuboza, tubyina kimwe dukoresheje iteganyagihe ryacu n'ingengo y'imari yacu. Ni ko tubyitwaramo neza. Kandi, ntabwo ducika intege. Amezi make mabi bivuze ko hari ukwezi kwiza imbere. Nahoraga mvuga nti, “Gucunga ingengo y'imari ni nko gukina baseball.”

Shaka ikiganiro gishya cyitwa "Umwotsi n'Indorerwamo" kivuga ku buryo bwo kutubahiriza imihigo no gutanga umusaruro urenze urugero mu mpera z'umwaka no kuzuza ibikapu byawe icyarimwe.

Muri Hotel Financial Coach mfasha abayobozi ba hoteli n'amatsinda mu bujyanama ku buyobozi bw'imari, ibiganiro bya interineti n'amahugurwa. Kwiga no gushyira mu bikorwa ubumenyi bukenewe mu buyobozi bw'imari ni inzira yihuse yo kugera ku ntsinzi ikomeye mu kazi no kongera iterambere ry'umuntu ku giti cye. Nteza imbere cyane umusaruro w'umuntu ku giti cye n'itsinda hamwe n'inyungu igaragara ku ishoramari.

Hamagara cyangwa wandike uyu munsi utegure ikiganiro cy'ubuntu ku buryo ushobora gushinga itsinda ry'ubuyobozi rishinzwe imari muri hoteli yawe.