Amafaranga yo kwamamaza ibicuruzwa byingendo kumurongo byakomeje kwiyongera hejuru mugihembwe cya kabiri, nubwo hari ibimenyetso bitandukanye mugukoresha bifatanwa uburemere.
Ishoramari ryo kugurisha no kwamamaza ibicuruzwa nka Airbnb, Holdings Holdings, Expedia Group na Trip.com Group byiyongereye uko umwaka utashye mugihembwe cya kabiri. Amafaranga akoreshwa mu kwamamaza, yose hamwe angana na miliyari 4,6 z'amadolari muri Q2 ugereranije na miliyari 4.2 z'amadolari y'umwaka ku mwaka, akora nk'igipimo cyo guhatana gukaze ku isoko kandi uburebure ibigo bishinzwe ingendo kuri interineti bikomeje kugenda bisunikira abakiriya muri ruhurura hejuru.
Airbnb yakoresheje miliyoni 573 z'amadolari mu kugurisha no kwamamaza, bingana na 21% byinjira kandi bivuye kuri miliyoni 486 z'amadolari mu gihembwe cya kabiri cy'umwaka wa 2023. Mu gihembwe cya kabiri cyo guhamagarira kwinjiza amafaranga, umuyobozi mukuru ushinzwe imari, Ellie Mertz, yavuze ku iyongerekana ryiyongera mu kwamamaza ibicuruzwa kandi avuga ko iyi sosiyete ikomeje “gukora neza cyane.”
Ihuriro ry’amacumbi ryavuze kandi ko riteganya ko amafaranga akoreshwa mu kwamamaza yiyongera kugira ngo arusheho kwiyongera kwinjiza muri Q3 kuko bigaragara ko yaguka mu bihugu bishya, birimo Kolombiya, Peru, Arijantine na Chili.
Hagati aho, Booking Holdings yatangaje ko amafaranga yakoreshejwe mu kwamamaza muri Q2 ya miliyari 1.9 z'amadolari, yiyongereyeho umwaka ushize ugereranije na miliyari 1.8 z'amadolari kandi agereranya 32% yinjira. Perezida akaba n'Umuyobozi mukuru, Glenn Fogel yerekanye ingamba zayo zo kwamamaza ku mbuga nkoranyambaga nk'akarere kamwe aho sosiyete ikomeza gukoresha amafaranga.
Fogel yavuze kandi ku kwiyongera k'umubare w'abagenzi bakora cyane avuga ko abagenzi basubiramo bagenda biyongera ku buryo bwihuse kuri Booking.
Ati: "Ku bijyanye n'imyitwarire yo gutumiza mu buryo butaziguye, twishimiye kubona ko umuyoboro utaziguye ukomeje kwiyongera vuba kuruta ijoro ryo mucyumba wabonye binyuze mu nzira zamamaza zishyuwe".
Muri Expedia Group, amafaranga yakoreshejwe mu kwamamaza yiyongereyeho 14% agera kuri miliyari 1.8 z'amadolari mu gihembwe cya kabiri, bivuze ko mu majyaruguru ya 50% y’amafaranga yinjira mu isosiyete, aho yavuye kuri 47% muri Q2 2023. Umuyobozi mukuru ushinzwe imari, Julie Whalen, yasobanuye ko yagabanije ibiciro by’isoko umwaka ushize kuko yarangije imirimo y’ikoranabuhanga ryayo maze itangiza gahunda y’ubudahemuka. Isosiyete yavuze ko iki gikorwa cyibasiye Vrbo, bivuze ko “hateganijwe kuzamuka mu gukoresha ibicuruzwa” ku bicuruzwa no ku masoko mpuzamahanga muri uyu mwaka.
Mu guhamagarira kwinjiza amafaranga, Umuyobozi mukuru, Ariane Gorin, yavuze ko iyi sosiyete “irimo kubagwa kugira ngo imenye abashoferi bitwara neza usibye ubudahemuka no gukoresha porogaramu, haba gutwika One Key Cash cyangwa gukoresha ibicuruzwa byifashishwa mu buryo bworoshye nko guhanura ibiciro.”
Yongeyeho ko isosiyete irimo gushakisha andi mahirwe yo “gushyira mu gaciro amafaranga yakoreshejwe mu kwamamaza.”
Itsinda rya Trip.com ryazamuye kandi ibicuruzwa no kugurisha ibicuruzwa muri Q2 hamwe na OTA ikorera mu Bushinwa ishora miliyoni 390 z'amadolari, umwaka wa 20% usimbuka umwaka. Iyi mibare yagereranyaga hafi 22% y’amafaranga yinjira, kandi isosiyete yashyize ingufu mu bikorwa byo guteza imbere kwamamaza kugira ngo “itere imbere mu bucuruzi,” cyane cyane kuri OTA mpuzamahanga.
Mu kwerekana ingamba z’izindi OTA, isosiyete yavuze ko ikomeje “kwibanda ku ngamba zacu za mbere zigendanwa.” Yongeyeho ko 65% by’ibicuruzwa ku rubuga mpuzamahanga rwa OTA biva ku mbuga zigendanwa, bikiyongera kugera kuri 75% muri Aziya.
Mu gihe cyo guhamagarira kwinjiza amafaranga, umuyobozi mukuru ushinzwe imari, Cindy Wang, yavuze ko umubare w’ibicuruzwa biva ku muyoboro wa telefone ngendanwa “bizadufasha kugira imbaraga zikomeye, cyane cyane ku bicuruzwa byagurishijwe [n’] ibicuruzwa mu gihe kirekire.”
Igihe cyo kohereza: Nzeri-06-2024
