Ibihangange mu ngendo zo kuri interineti bigamije kwibanda ku mibanire n'abantu, telefoni zigendanwa, n'ubudahemuka

Amafaranga akoreshwa mu kwamamaza kw'ibigo bikomeye mu ngendo zo kuri interineti yakomeje kuzamuka mu gihembwe cya kabiri, nubwo hari ibimenyetso byerekana ko amafaranga akoreshwa atandukanye ari gufatwa nk'ikintu gikomeye.

Ishoramari ryo kugurisha no kwamamaza nk'ibigo nka Airbnb, Booking Holdings, Expedia Group na Trip.com Group ryiyongereye umwaka ushize mu gihembwe cya kabiri. Amafaranga menshi yakoreshejwe mu kwamamaza, angana na miliyari 4.6 z'amadolari mu gihembwe cya kabiri ugereranije na miliyari 4.2 z'amadolari mu mwaka ushize, ni igipimo cy'irushanwa rikomeye ku isoko ndetse n'imbaraga ibigo bikora ingendo kuri interineti bikomeje gukoresha kugira ngo bitere abaguzi imbere mu iterambere.

Airbnb yakoresheje miliyoni 573 z'amadolari mu kugurisha no kwamamaza, bingana na 21% by'amafaranga yinjira, iva kuri miliyoni 486 z'amadolari mu gihembwe cya kabiri cya 2023. Mu gihembwe cyayo cyo gusaba inyungu, umuyobozi mukuru w'imari Ellie Mertz yavuze ku kwiyongera gukomeye mu kwamamaza, avuga ko ikigo kikomeje "gukora neza cyane."

Urubuga rw'amacumbi rwavuze kandi ko rwiteze ko amafaranga akoreshwa mu kwamamaza azazamuka kurusha ayo yinjira mu gihembwe cya gatatu kuko rushaka kwaguka rugana mu bihugu bishya, birimo Kolombiya, Peru, Arijantine na Shili.

Hagati aho, Booking Holdings yatangaje ko amafaranga yose yakoreshejwe mu kwamamaza mu gihembwe cya kabiri angana na miliyari 1.9 z'amadolari y'Amerika, yiyongereyeho gato ugereranyije na miliyari 1.8 z'amadolari y'Amerika umwaka ushize, akaba ahwanye na 32% by'amafaranga yinjira. Perezida akaba n'umuyobozi mukuru Glenn Fogel yagaragaje ko ingamba zayo zo kwamamaza ku mbuga nkoranyambaga ari kimwe mu bice aho ikigo kirimo kongera amafaranga gikoresha.

Fogel yanavuze ku kwiyongera k'umubare w'abagenzi bakora akazi kenshi, avuga ko abagenzi basubiramo bagenda biyongera ku muvuduko wihuta cyane kuri Booking.

Yagize ati: “Mu bijyanye n’imyitwarire yo gutanga serivisi mu buryo butaziguye, twishimiye kubona ko uburyo bwo gutanga serivisi mu buryo butaziguye bukomeje gukura vuba kurusha uburyo bwo kurara mu cyumba buboneka binyuze mu nzira zo kwamamaza zishyurwa.”

Muri Expedia Group, amafaranga yakoreshejwe mu kwamamaza yiyongereyeho 14% agera kuri miliyari 1.8 z'amadolari mu gihembwe cya kabiri, bingana na 50% by'amafaranga yinjizwa n'ikigo, bivuye kuri 47% mu gihembwe cya kabiri cya 2023. Umuyobozi mukuru w'imari Julie Whalen yasobanuye ko yagabanyije ikiguzi cyo kwamamaza umwaka ushize ubwo yasozaga imirimo yo gukora ikoranabuhanga ryayo ndetse ikanatangiza gahunda ya One Key loyalty. Iyi sosiyete yavuze ko iki gikorwa cyageze kuri Vrbo, bivuze ko "hateganyijwe ko amafaranga akoreshwa mu kwamamaza" ku isoko mpuzamahanga n'ikirango muri uyu mwaka.

Mu kiganiro cyo gushaka inyungu, Umuyobozi Mukuru Ariane Gorin yavuze ko ikigo "kiri kubagwa mu kumenya impamvu zisubiramo imyitwarire uretse ubudahemuka no gukoresha porogaramu, byaba ari ugukoresha One Key Cash cyangwa gukoresha ibikoresho bikoresha [ubwenge bw’ubukorano] nk'ibiciro by'ibiciro."

Yongeyeho ko isosiyete irimo gushaka andi mahirwe yo "gusobanura uburyo amafaranga akoreshwa mu kwamamaza akoreshwa."

Trip.com Group kandi yongereye amafaranga yakoreshaga mu kugurisha no kwamamaza mu gihembwe cya kabiri, aho ikigo cy’Ubushinwa cyitwa OTA cyashoye miliyoni 390 z’amadolari, izamuka rya 20% ugereranyije n’umwaka ushize. Iyi mibare yari hafi 22% by’inyungu, kandi ikigo cyagabanyije inyungu mu bikorwa byo kwamamaza ubucuruzi kugira ngo “bitere imbere ubucuruzi,” cyane cyane kuri OTA mpuzamahanga.

Mu kwigana ingamba z’izindi OTA, iyi sosiyete yavuze ko ikomeje “kwibanda ku ngamba zacu zo gukoresha telefoni zigendanwa.” Yongeyeho ko 65% by’ibikorwa kuri platform mpuzamahanga ya OTA bituruka kuri platform ya telefoni zigendanwa, bikiyongeraho 75% muri Aziya.

Mu gihe cyo guhamagara inyungu, umuyobozi mukuru w’imari Cindy Wang yavuze ko ingano y’ibikorwa byakozwe n’umuyoboro wa telefoni zigendanwa “bizadufasha kugira inyungu ikomeye, cyane cyane ku mafaranga akoreshwa mu kugurisha no kwamamaza mu gihe kirekire.”