Uburyo Butandatu Bwiza bwo Kuzamura Abakozi Bashinzwe Kugurisha Amahoteli muri Iki gihe

Abakozi bashinzwe kugurisha amahoteli barahindutse cyane kuva icyorezo cyatangira. Uko amahoteli akomeza kongera kubaka amatsinda yabo acuruza, imiterere y'abagurisha yarahindutse, kandi abakora umwuga wo kugurisha benshi ni bashya muri uru rwego. Abayobozi b'abagurisha bagomba gukoresha ingamba nshya zo guhugura no gutoza abakozi ba none kugira ngo bateze imbere imikorere y'amahoteli.

Imwe mu mpinduka zikomeye ku bijyanye n’ubucuruzi bw’amahoteli ni ukwishingikiriza ku kugurisha hakoreshejwe uburyo bwa kure. Ibirenga 80% by’ibicuruzwa bya hoteli ubu bikorwa binyuze mu nzira za kure, bigahindura uburyo bwo kugurisha imbonankubone uruganda rwari rusanzwe rukoresha kugira ngo rwubake umubano. Abayobozi b’ubucuruzi bagomba gutoza amakipe yabo kugurisha neza muri ubu buryo bushya bwo kuri interineti.

1. Tegura ubumenyi burambuye mu bucuruzi

Ubuhanga mu kugurisha bukenewe bwarateye imbere cyane mu myaka 20 ishize. Uburyo gakondo bwo kugurisha bwibandaga ku bumenyi bw'ibicuruzwa, ubuhanga bwo guhuza abantu n'abandi, n'uburyo bwo kurangiza ibicuruzwa ntabwo bugihagije. Abagurisha bo muri iki gihe bakeneye icyerekezo cyagutse cy'isoko, harimo gukora ubushakashatsi ku bakiriya n'inganda, gusobanukirwa uko isoko rihagaze, gukoresha ikoranabuhanga mu kugurisha no kwamamaza, kunoza itumanaho, n'ubushobozi bwo kuvuga inkuru, no gukoresha uburyo bwo kugisha inama mu gukemura ibibazo. Abayobozi bagomba gusuzuma imbaraga za buri mugurisha no kumutoza ubumenyi bukenewe kugira ngo agurishe mu buryo bw'ubucuruzi bwa none.

2. Ibande ku gitekerezo cy'agaciro

Kugira ngo bagire icyo bageraho muri iki gihe, aho umubare w’abakira ibicuruzwa uri hasi, abagurisha bagomba guhindura imyumvire yabo bakava mu gutanga ibicuruzwa gusa n’ibiciro bakajya mu kugaragaza agaciro kadasanzwe hoteli yabo iha abakiriya. Abayobozi b’ubucuruzi bagomba gushishikariza amakipe yabo gukora imyitozo yo gutanga ibitekerezo by’agaciro gakomeye kuri buri gice cy’isoko, barenga ku magambo rusange kugira ngo bagaragaze inyungu zihariye zigaragarira abaguzi.

3. Garuka ku by'ibanze ku bucuruzi

Kugera kuri uru rwego rwo kugurisha bitangirana no kwemeza ko itsinda rifite ubumenyi buhagije ku bijyanye n'ibanze ku kugurisha:

• Gusobanukirwa imiterere y'ibikorwa byo kugurisha
• Guteza imbere abashobora kuba abakire muri buri cyiciro neza
• Gukoresha ikoranabuhanga kugira ngo byongere akamaro
• Gukoresha abategura itumanaho kugira ngo bitegure ibiganiro bifite ishingiro

Buri ntambwe igomba kugira intego zisobanutse kandi ihuze n'aho umuguzi ari mu rugendo rwe. Gukoresha buri gihe CRM ya hoteli ni ingenzi mu gucunga imiyoboro no kuyobora ibikorwa bikurikira kugira ngo ubucuruzi buhagarare.

4. Icyizere gifite intego

Abagurisha bagomba gushyiramo ibintu by'ingenzi mu gushaka abaguzi kugira ngo abaguzi bahugiye mu gushaka ibicuruzwa bagomba gusubiza:

• Ubworoherane bw'ubusabe
• Agaciro kadasanzwe gatangwa
• Ibyerekeye intego z'umuguzi
• Guhuza n'ibyo bashyira imbere

Abayobozi b'ubucuruzi bagomba gusuzuma buri gihe amabaruwa y'itsinda ryabo no kwitabira guhamagara abacuruzi kugira ngo batange ibitekerezo. Gukora inyandiko zijyanye n'ibice n'ibipimo by'agaciro byemeza ko ishyirwa mu bikorwa ry'ibikorwa rihoraho.

5. Koresha uburyo bwo kugurisha ku mbuga nkoranyambaga

Uko ibicuruzwa bya B2B bigenda bihinduka bijya ku miyoboro ya elegitoroniki, kugurisha ku mbuga nkoranyambaga birimo kuba ingamba y'ingenzi ku makipe acuruza amahoteli kugira ngo atandukanye. Abayobozi b'ubucuruzi bagomba kuyobora amakipe yabo kugira ngo akore ku mbuga aho abaguzi babo bagana, haba kuri LinkedIn ku bakiriya b'ibigo cyangwa kuri Facebook na Instagram ku masoko y'imibereho myiza, ay'igisirikare, ay'uburezi, ay'iyobokamana n'ay'abavandimwe (SMERF).

Mu gusangira ibikubiye mu makuru no kubaka imiyoboro yabo, abacuruzi bashobora gushinga ibirango byabo bwite n'ubuyobozi bw'ibitekerezo, aho gutangaza gusa hoteli. Abaguzi bashobora cyane kwizera no gukoresha ibikubiye mu makuru biva ku bacuruzi ku giti cyabo ugereranyije n'ibikoresho bisanzwe byo kwamamaza. Ibikoresho byo kugurisha itumanaho bifasha abacuruzi guhindura inshuti zabo zo mu rugo mo abashaka amakuru meza binyuze mu gukora ubushakashatsi ku bakozi, kumenya abantu bakomeye, no gushaka ibintu bahuriyeho kugira ngo bubake umubano mwiza.

6. Tegura buri kiganiro cy'ubucuruzi

Nubwo inzira zishobora guhinduka, akamaro ko gutegura neza guhamagara ntikazashira. Amatsinda y'abagurisha agomba gukoresha icyitegererezo gihoraho cyo gutegura guhamagara kugira ngo:

• Gukora ubushakashatsi ku iteganyagihe
• Kumenya abantu bakomeye n'abafata ibyemezo
• Kumenya inyungu zijyanye n'amahoteli zikwiye cyane kugira ngo ugaragaze
• Tegereza kandi witegure guhangana n'ibibazo
• Sobanura neza intambwe zikurikiraho kugira ngo ugurishe mbere

Mu gufata umwanya wo kwitegura kugirana ikiganiro cy’ubucuruzi, atari gusa ikiganiro rusange cy’ubucuruzi, abacuruzi bungukira kuri ibyo biganiro by’ingirakamaro n’abaguzi babishishikariye.

Abiyemeza gukora izi mpinduka bazubaka umubano wimbitse n'abakiriya kandi bazamure inyungu muri iki gihe gihinduka kandi kigoye.