Inzira esheshatu zifatika zo kuzamura abakozi ba hoteri yo kugurisha uyumunsi

Abakozi bo kugurisha amahoteri bahindutse cyane kuva icyorezo. Mugihe amahoteri akomeje kubaka amakipe yo kugurisha, imiterere yo kugurisha yarahindutse, kandi abanyamwuga benshi bagurisha ni bashya muruganda. Abayobozi bashinzwe kugurisha bakeneye gukoresha ingamba nshya zo guhugura no gutoza abakozi b'iki gihe kugirango bayobore imikorere ya hoteri.

Imwe mu mpinduka nini mumiterere yo kugurisha amahoteri nukwiyongera gushingira kugurisha kure. Kurenga 80% yo kugurisha amahoteri ubu bikorwa binyuze mumiyoboro ya kure, kuzamura uburyo bwo kugurisha imbonankubone imbonankubone inganda zashingiragaho kubaka umubano. Abayobozi bashinzwe kugurisha bagomba guhugura amakipe yabo kugurisha neza muri ubu buryo bushya.

1. Gutezimbere Urwego runini rwubuhanga bwubucuruzi

Ubuhanga bukenewe bwo kugurisha bwateye imbere cyane mumyaka 20 ishize. Inzira gakondo yo kugurisha yibanze kubumenyi bwibicuruzwa, ubuhanga bwabantu, hamwe nubuhanga bwo gufunga ntibikiri bihagije. Abacuruzi b'iki gihe bakeneye icyerekezo cyagutse ku isoko, harimo gukora ubushakashatsi ku bakiriya n'inganda, gusobanukirwa imigendekere y'isoko, gukoresha ibicuruzwa no gukoresha ikoranabuhanga mu kwamamaza, kubahiriza itumanaho, n'ubushobozi bwo kuvuga inkuru, no gukoresha uburyo bwo gukemura ibibazo. Abayobozi bagomba gusuzuma imbaraga za buri ugurisha no kubatoza kubuhanga bukenewe kugirango igurishwa mubucuruzi bwumunsi.

2. Wibande ku cyifuzo cyagaciro

Kugirango ugere ku bidukikije bigezweho, aho igipimo cyo gusubiza kiri hasi, abagurisha bakeneye guhindura imitekerereze yabo kuva ibicuruzwa gusa nibiciro kugirango bagaragaze agaciro kadasanzwe hoteri yabo ifasha abakiriya. Abayobozi bashinzwe kugurisha bagomba guhuza amakipe yabo mumyitozo yo gutegura ibyifuzo byingirakamaro kuri buri gice cyisoko, bakarenga kubitekerezo rusange kugirango bagaragaze inyungu zihariye zumvikana nabaguzi.

3. Subira kumurongo wibanze

Kugera kuri uru rwego rwo kugurisha ubuhanga bitangirana no kwemeza ko itsinda rifite ubumenyi bukomeye bwibicuruzwa:

• Gusobanukirwa nubukanishi bwibikorwa byo kugurisha
• Gutsindira ibyerekezo muri buri cyiciro
• Gukoresha ikoranabuhanga kugirango uzamure akamaro
• Gukoresha abategura guhamagara kugirango bategure ibiganiro bifite ireme

Buri ntambwe igomba kugira intego zisobanutse kandi igahuza aho umuguzi ari murugendo rwabo. Gukoresha buri gihe CRM ya hoteri nibyingenzi mugucunga imiyoboro no gutwara ibikorwa bikurikira kugirango uhagarike ubucuruzi.

4. Guteganya ufite intego

Abacuruzi bagomba gushyiramo ingingo zingenzi mubikorwa byabo byo gushakisha kugirango bahatire abaguzi bahuze gusubiza:

• Ubworoherane bw'icyifuzo
• Agaciro kadasanzwe gatangwa
• Bifitanye isano n'intego z'umuguzi
• Guhuza nibyo bashyira imbere

Abayobozi bashinzwe kugurisha bagomba gusuzuma buri gihe imeri yitsinda ryabo kandi bagahamagara kugurisha kugirango batange ibitekerezo. Gutezimbere igice cyihariye cyimyandikire hamwe nibyifuzo byerekana ko bihamye mubikorwa.

5. Koresha uburyo bwo kugurisha imibereho

Mugihe kugurisha B2B bigenda bihinduka kumuyoboro wa digitale, kugurisha imibereho bigenda biba ingamba zingenzi kumakipe agurisha amahoteri yo kwitandukanya. Abayobozi bashinzwe kugurisha bagomba kuyobora amakipe yabo kugira ngo bakore ku mbuga aho abaguzi babo bagana, haba LinkedIn ku bakiriya b’ibigo cyangwa Facebook na Instagram ku masoko y’imibereho, Igisirikare, Uburezi, Idini, n’ubuvandimwe (SMERF).

Mugusangira ibintu bijyanye no kubaka imiyoboro yabo, abagurisha barashobora gushiraho ibirango byabo hamwe nubuyobozi bwibitekerezo, aho gutera hoteri gusa. Abaguzi birashoboka cyane kwizera no kwishora mubintu biva kubacuruzi kugiti cyabo nibikoresho rusange byo kwamamaza. Ibikoresho byo kugurisha mbonezamubano kandi bifasha abagurisha guhindura guhamagara gukonje muburyo bushyushye mubushakashatsi buyobora, kumenya imikoranire yingenzi, no gushakisha ibyo bahura kugirango babane neza.

6. Witegure kuri buri kiganiro cyubucuruzi

Mugihe imiyoboro ishobora guhinduka, akamaro ko gutegura guhamagarwa neza kugihe. Amatsinda yo kugurisha agomba gukoresha igishushanyo mbonera cyo guhamagara icyitegererezo kuri:

• Kora ubushakashatsi kubitekerezo
• Menya umubano wingenzi nabafata ibyemezo
• Menya inyungu za hoteri zingirakamaro kugirango ugaragaze
• Itegure kandi witegure inzitizi
• Sobanura intambwe ikurikira kugirango uteze imbere kugurisha

Mu gufata umwanya wo kwitegura kugirana ibiganiro byubucuruzi, ntabwo ari ikibanza rusange cyo kugurisha, abagurisha bakoresha neza iyo mikoranire yagaciro nabaguzi bakora.

Abihaye izi mpinduka bazubaka umubano wimbitse wabakiriya kandi batere imbere kwinjiza muri ibi bidukikije kandi bigoye.