Isesengura ry'isoko ry'inganda z'amahoteli muri 2023: Ingano y'isoko ry'inganda z'amahoteli ku isi yitezweho kugera kuri miliyari 600 z'amadolari y'Amerika muri 2023

I. Intangiriro

Kubera ko ubukungu bw'isi buzaba bwarazamutse kandi ubukerarugendo bugakomeza kwiyongera, isoko ry'inganda z'amahoteli rizatanga amahirwe y'iterambere ritigeze ribaho mu 2023. Iyi nkuru izakora isesengura ryimbitse ry'isoko ry'inganda z'amahoteli ku isi, ikubiyemo ingano y'isoko, aho amarushanwa abera, uko iterambere rigenda, n'ibindi, kandi itange icyerekezo cy'ingirakamaro ku bashoramari n'abashoramari b'inganda.

2. Isesengura ry'ingano y'isoko

Dukurikije imibare y’inganda z’amahoteli ku isi, ingano y’isoko ry’inganda z’amahoteli ku isi yitezwe kugera kuri miliyari 600 z’amadolari y’Amerika mu 2023. Muri byo, ibintu by’ingenzi bitera isoko harimo kuzamuka guhoraho kw’ubukungu bw’isi, iterambere rikomeje ry’ubukerarugendo n’iterambere ryihuse ry’amasoko ari kuzamuka. Byongeye kandi, izamuka ry’ibiciro by’amazu n’izamuka ry’abakerarugendo nabyo byagize uruhare mu kwaguka kw’ingano y’isoko ku rugero runaka.

Mu rwego rw'imibare, umubare w'amahoteli ku isi witezwe kugera ku 500.000 mu 2023, ubwiyongere bw'umwaka ku kigero cya 5.8%. Muri yo, amahoteli meza, amahoteli meza n'amahoteli ahendutse bingana na 16%, 32% na 52% by'isoko. Ukurikije ibiciro, ibiciro by'amahoteli meza n'amahoteli meza biri hejuru, aho igiciro mpuzandengo ku ijoro kiri hejuru y'amadolari 100 y'Amerika, mu gihe ibiciro by'amahoteli ahendutse bihendutse, aho igiciro mpuzandengo ku ijoro kiri hafi y'amadolari 50 y'Amerika.

3. Isesengura ry'imiterere y'ubutaka rihangana

Ku isoko ry'amahoteli ku isi, amatsinda mpuzamahanga y'amahoteli nkaMarriott, Hilton, InterContinental, Starwood na Accor bigira hafi 40% by'isoko. Aya matsinda manini y'amahoteli afite ubucuruzi bwinshi n'amahirwe menshi, kandi afite inyungu zimwe na zimwe mu ipiganwa ku isoko. Byongeye kandi, amwe mu mahoteli mashya yo mu gace arimo kuzamuka ku isoko, nka Huazhu yo mu Bushinwa, Jinjiang na Home Inns.

Ku bijyanye n'inyungu zo guhatana, amatsinda manini y'amahoteli yishingikiriza ahanini ku ruhare rw'ikirango cyayo, ireme rya serivisi, inzira zo kwamamaza n'izindi nyungu kugira ngo akure abakiriya. Ku rundi ruhande, amahoteli yo mu gace akoreramo yishingikiriza cyane ku bikorwa byaho n'inyungu z'ibiciro kugira ngo akure abakiriya. Ariko, uko ipiganwa ku isoko rigenda rirushaho kwiyongera, inganda z'amahoteli zigenda zihinduka buhoro buhoro kuva ku ipiganwa ry'ibiciro gusa kugeza ku ipiganwa rikomeye nk'ubwiza bwa serivisi n'ingaruka z'ikirango.

4. Iteganyagihe ry'iterambere rijyanye n'igihe

Mbere na mbere, hamwe n’iterambere ryihuse ry’ikoranabuhanga n’impinduka mu myitwarire y’abaguzi, gukoresha ikoranabuhanga n’ubwenge bizaba inzira nyamukuru mu iterambere ry’inganda z’amahoteli mu gihe kizaza. Urugero, ikoranabuhanga rishya nk’ibyumba by’abashyitsi bigezweho, amahoteli adafite abashyitsi, no kwiyandikisha mu buryo bwikora bizagenda bishyirwa mu bikorwa buhoro buhoro mu nganda z’amahoteli kugira ngo kunoze ireme rya serivisi n’imikorere myiza.

Icya kabiri, hamwe no kunoza ubumenyi ku bidukikije, amahoteli akoresha ibidukikije azaba ari yo azajya aba umurongo ngenderwaho mu iterambere ry’ejo hazaza. Amahoteli akoresha ibidukikije agabanya ingaruka zayo ku bidukikije binyuze mu kubungabunga ingufu, kurengera ibidukikije n’izindi ngamba, kandi icyarimwe, ashobora no kongera uburyo abaguzi bamenya hoteli.

Icya gatatu, hamwe no kwihutisha iterambere ry’isi yose no gukomeza gukura kw’ubukerarugendo, ubufatanye n’udushya ku mipaka bizaba icyerekezo cy’ingenzi mu iterambere ry’inganda z’amahoteli mu gihe kizaza. Urugero, ubufatanye hagati y’amahoteli n’ubukerarugendo, umuco, siporo n’izindi nzego bizatera imbere mu buryo bwinshi bwo kugura no gusaba abaguzi.

5. Ibitekerezo ku ngamba z'ishoramari

Mu rwego rwo guhangana n’imiterere y’isoko ry’inganda z’amahoteli muri 2023, abashoramari bashobora gukoresha ingamba zikurikira:

1. Gukoresha amahirwe yo ku isoko no gushyira mu bikorwa isoko ry’amahoteli yo ku rwego rwo hejuru, cyane cyane mu karere ka Aziya na Pasifika.

2. Witondere iterambere ry'amasoko mashya, cyane cyane amahoteli mashya yo mu gace utuyemo.

3. Kwita ku iterambere ry'ikoranabuhanga rishya nko kurengera ibidukikije no gukoresha ikoranabuhanga mu buryo bw'ikoranabuhanga, no gushora imari mu bigo bifitanye isano.

4. Kwita ku bufatanye n'udushya mu bihugu bihana imbibi, no gushora imari mu bigo bifite ubushobozi bwo guhanga udushya n'ubushobozi bwo gukorana mu bihugu bihana imbibi.

Muri rusange, isoko ry’inganda z’amahoteli rizakomeza gukomeza iterambere mu 2023, kandi intera mu gukoresha ikoranabuhanga, guhanga udushya mu ikoranabuhanga, kubungabunga ibidukikije, gutandukanya ibirango n’amahugurwa ku mpano bizagira ingaruka no ku iterambere ry’inganda z’amahoteli. Uko ubukerarugendo ku isi bugenda butera imbere buhoro buhoro, byitezwe ko inganda z’amahoteli zizazana amahirwe mashya n’imbogamizi zo guha abaguzi serivisi nziza n’uburambe bwiza.