Isesengura ry’inganda z’amahoteri mu 2023: Ingano y’isoko ry’amahoteri ku isi biteganijwe ko izagera kuri miliyari 600 US $ muri 2023

I. Intangiriro

Hamwe n’iterambere ry’ubukungu bw’isi ndetse n’ubukerarugendo bukomeje kwiyongera, isoko ry’inganda z’amahoteri rizerekana amahirwe y’iterambere ritigeze ribaho mu 2023. Iyi ngingo izakora isesengura ryimbitse ku isoko ry’inganda z’amahoteri ku isi, ikubiyemo ingano y’isoko, imiterere y’irushanwa, iterambere imigendekere, nibindi, kandi utange ibisobanuro byagaciro kubashoramari n'abashinzwe inganda.

2. Isesengura ry'ubunini bw'isoko

Dukurikije imibare y’inganda z’amahoteri ku isi, biteganijwe ko ingano y’isoko ry’amahoteri ku isi iteganijwe kugera kuri miliyari 600 z'amadolari ya Amerika mu 2023. Muri bo, abashoramari bakomeye ku isoko harimo kuzamuka kw’ubukungu bw’isi ku isi, iterambere ry’ubukerarugendo ndetse n’iterambere ryihuse ry’iterambere amasoko.Byongeye kandi, izamuka ry’ibiciro by’amazu no kuzamura imikoreshereze y’ubukerarugendo nabyo byagize uruhare mu kwagura ingano y’isoko ku rugero runaka.

Dufatiye ku mubare, umubare w'amahoteri yo ku isi biteganijwe ko uzagera ku 500.000 muri 2023, umwaka ushize wiyongera 5.8%.Muri byo, amahoteri meza, amahoteri yo mu rwego rwo hejuru hamwe n’amahoteri y’ingengo y’imari angana na 16%, 32% na 52% by’umugabane ku isoko.Dufatiye ku giciro, ibiciro byamahoteri meza na hoteri yo mu rwego rwo hejuru biri hejuru cyane, aho igiciro cyo mwijoro kiri hejuru y’amadolari 100 y’Amerika, mu gihe ibiciro by’amahoteri y’ingengo y’imari bihendutse, hamwe n’ikigereranyo cyo hagati yijoro kuba amadorari 50 y'Abanyamerika.

3. Isesengura ryimiterere nyaburanga

Ku isoko ryamahoteri yisi yose, amatsinda yamahoteri mpuzamahanga nkaMarriott, Hilton, InterContinental, Starwood na Accor bingana na 40% byimigabane yisoko.Aya matsinda manini ya hoteri afite imirongo ikungahaye hamwe nibyiza byumutungo, kandi bifite ibyiza bimwe mumarushanwa yisoko.Byongeye kandi, bimwe mu bicuruzwa bya hoteri byaho bigenda bigaragara no ku isoko, nk'Ubushinwa Huazhu, Jinjiang na Home Inns.

Kubijyanye nibyiza byo guhatanira amatsinda, amatsinda manini ya hoteri ashingira cyane cyane kubirango byabo, ubuziranenge bwa serivisi, imiyoboro yamamaza nibindi byiza byo gukurura abakiriya.Ku rundi ruhande, amahoteri yaho, yishingikiriza cyane kubikorwa byaho hamwe nibyiza byo gukurura abakiriya.Nyamara, uko irushanwa ryisoko ryiyongera, inganda zamahoteri ziragenda zihinduka buhoro buhoro kuva mumarushanwa meza kubiciro bihinduka amarushanwa akomeye nkubwiza bwa serivisi ndetse no kwerekana ibicuruzwa.

4. Iteganyagihe ryiterambere

Mbere ya byose, hamwe niterambere ryihuse ryikoranabuhanga nimpinduka mumyitwarire yabaguzi, digitale nubwenge bizaba inzira nyamukuru mugutezimbere ejo hazaza h’inganda za hoteri.Kurugero, tekinoroji nshya nkibyumba byabashyitsi byubwenge, amahoteri adafite abapilote, hamwe no kwisuzumisha wenyine bizagenda bikoreshwa mubikorwa byamahoteri kugirango serivisi zinoze kandi zinoze.

Icya kabiri, hamwe no kurushaho kumenyekanisha ibidukikije, amahoteri yicyatsi nayo azahinduka inzira nyamukuru yiterambere ryigihe kizaza.Amahoteri yicyatsi agabanya ingaruka ku bidukikije binyuze mu kubungabunga ingufu, kurengera ibidukikije n’izindi ngamba, kandi muri icyo gihe, birashobora kandi gutuma abakiriya bamenya iyo hoteri.

Icya gatatu, hamwe no kwihutisha isi no gukomeza ubukerarugendo, ubufatanye bwambukiranya imipaka no guhanga udushya bizaba icyerekezo cyingenzi cyiterambere ry’ejo hazaza h’inganda.Kurugero, ubufatanye hagati yamahoteri nubukerarugendo, umuco, siporo nizindi nzego bizatanga ibintu byinshi byo gukoresha nibisabwa n'abaguzi.

5. Ibyifuzo byingamba zishoramari

Mu rwego rwo guhangana n’isoko ry’inganda z’amahoteri mu 2023, abashoramari barashobora gufata ingamba zikurikira:

1. Fata amahirwe yisoko kandi ushyire mubikorwa isoko rya hoteri yohejuru cyane cyane mukarere ka Aziya-pasifika.

2. Witondere iterambere ryamasoko agaragara, cyane cyane ibirango bya hoteri byavutse.

3. Witondere iterambere ryikoranabuhanga rishya nko kurengera ibidukikije no kubungabunga ibidukikije, no gushora imari mubigo bijyanye.

4. Witondere ubufatanye bwambukiranya imipaka no guhanga udushya, kandi ushore imari mubigo bifite ubushobozi bushya hamwe nubufatanye bwambukiranya imipaka.

Muri rusange, isoko ry’inganda zo mu mahoteri rizakomeza gukomeza umuvuduko w’iterambere mu 2023, kandi imigendekere y’ikoranabuhanga, guhanga udushya mu ikoranabuhanga, kubungabunga ibidukikije, gutandukanya ibicuruzwa no guhugura impano bizagira ingaruka no guteza imbere inganda z’amahoteri.Mu gihe inganda z’ubukerarugendo ku isi zigenda ziyongera buhoro buhoro, inganda z’amahoteri ziteganijwe kuzana amahirwe mashya n’ibibazo byo guha abakiriya serivisi nziza n’uburambe.